Fork In Chips

Brand identity for a new chain of fast food restaurants. Our client were a group of serial entrepreneurs seeking to bring a popular belgium fast food style of takeaway food to the UK. The client approached us with an idea for a fun and quirky name that would demand attention in a new market.




Brand Application

Brand Guidelines

Promotional video and animation

We worked directly with the business owners to devise a strategy to help create and develop a brand that could eventually transition itself into an established franchise model.
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We advised on the overall direction and the visual style for the identity, playing on the tongue in cheek nature of the name. We identified a fun, bright and energetic colour palette for the brand. We also developed a fun primary logo mark that immediately depicted the product. A combination of stylised type styles allowed us to build a brand that was easily identifiable and unique in the market space.
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We deployed the brand across two sites. The identity continued through to the furnishings to create a quirky atmosphere within the interiors. We produced wallpaper graphics and animations that played across screens helping to produce a fully branded experience. The brand launch was successful in that initial sales exceeded projected expectations and brand loyalty and awareness was successfully implemented within the first 3 months of business trade.
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