Lamude BJJ

New brand identity and website design for an established BJJ sports academy in east London.

Lamude Portfolio Image




Brand Application

Brand Guidelines

Promotional video and animation

Lamude is an established BJJ training academy based in east London. Having built up a great reputation, Lamude were ready to create an updated brand identity and web presence for their club to reflect their acheivements and status in the community.
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We designed a brand that helped reflect the quality of the training offered. The new brand would help cement the clubs reputation in the industry as a leading provider of BJJ training.
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We designed a new logotype with a modern simple aesthetic. The emblem is in the shape of an L reflecting the iconic black belts associated with the sport. We established a vibrant red colour as the main brand colour, this helped give some continuity with the previous identity. We built a fully branded website on Squarespace which allowed for quick development and deployment.
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