We went through lengths to design an eco-friendly brand. We created a new bespoke font for the logo and we established a color palette that showcased our green and brown aesthetics.

Our goal was to present an idenity for the company that would make it stand out as environmentally conscious. We accomplished this by creating a custom typeface which helped communicate that message. With textures of recyled paper and cardstock, we created an identity with a clean but distinctively eco concous design.

We expanded our reach across various marketing outlets such as advertisements and an e-commerce platform. For each product we designed packaging to suit the needs of specific customer demographics while maintaining a cohesive aesthetic throughout the diverse media platforms.