Illigo
Illigo is a new logistics brand aiming to disrupt the logistics industry. They approached us for a new brand identity design.
Work
Illigo emphasises simplicity and recognisability over anything else. Competitor analysis led us to the color scheme that would make Illigo stand apart from other brands. A new mark was created to highlight movement, speed, and direction.
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Objective
Our design of the brand was able to work across many marketing platforms. From having a strong visual presence on vehicle signage, as well as having an easily recognizable shape and emblem.
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outcome
We designed various applications for the brand, including apparel, marketing posters and UI for digital experiences.
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